Did you read that title right!  I will wait while you read it a couple of times before it sinks in.

I am starting to get more and more into audio books, and trying to grow my library.  One of my favorite sites to visit is http://christianaudio.com.  They have a huge library, diverse selection of authors, great prices and each month they give away a new book so that book the price is perfect.   Since I buy alot of books from them (going on 100 now) I like to save as much money as I can, and so I get their newsletter.  I will admit it comes a little more then I like, but that is what filters are for.

Anyway, so recently they sent me this newsletter and the header graphic was so catchy that I was on their site before I knew what hit me.  I have to say, it was GREAT marketing.  Lets take a look at the ad that almost got me.

What is the first thing that you see and wan to react to.  It is the FREE SHIPPING. It is Christmas, and we are all feeling a small pinch in our wallet, so saving some cash on shipping is awesome from any store.  The problem is that our mind says “free shipping” then skips the last part “on all downloads”.  WAIT!, WHAT! downloads, there is no product shipped so of course it is FREE SHIPPING.  That is true, and they are not hiding that, but that is not what your brain thought when it saw the post.  It saw that there was a offer for something for FREE and you wanted to click it.

Now translate this to your business.  How can you increase, or at least increase the perception of your business?  Can you give away something without actually giving anything away?  I debated this question in my industry.  Since my entire business model and service is jut that service based I do not have any physical products to give away or ship so I need to get creative.  Maybe next year, I can think of something as clever as they did.

Anyway, think about this in your business.  What the ways that you can be creative, and add more value to what you sell or offer your clients without increasing your costs.  Real Estate agents you could offer a “enhanced” staging consult for free.  This will cost you nothing, but the enhanced qualifier word makes people feel they are getting more of a value from you.

In the mean time, head on over to christianaudio and check out their products.  I do not get any affiliate or kickback from this post.  You can go to them direct by going to http://christianaudio.com

Merry CHRISTmas and Happy New Year

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