When it comes to marketing your website, and getting people in the door (real or virtual) there are many things that people do. If you are a brick and mortar store, where people actually walk in the door you run ads, send flyers out, hand out business cards etc. If you are a virtual company you run ads, send emails/newsletters and hand out business cards etc. Basically the tried and true works, and so we do them. When it comes to where to market your website, this is where the virtual and the brick & mortar companies seem to be divided, and they should not.
Google, Yahoo, Bing, and a host of other sites all offer what is known as “local search”. Basically what this means is that they offer a way for you to show up on their sites, with all your data and a way for people to link back to your site. This is HUGE!, and you must take advantage of this great resource.
One of the greatest part about utilizing this tool is that the engines (Google, Yahoo, Bing etc) see this data and if properly utilized they will start to trust your site more and more based on the user feedback being left on your site, the amount of times that it is found, and used to locate your services etc.
Another benefit of using these services, is that it is another link to your site. As you will learn as you work with a seo firm, or try and do it in-house (alone can be scary) that link building is one of the hardest parts of SEO yet one of the biggest off page factors you can have. So anyway that you can pickup a free link, that carries good weight with the engines you need to jump on it.
We will get you setup with all the major local search sites, optimize your local pages, and give you a roadmap to maximize the exposure to the local pages for your business. Some of the locations that we will focus on getting you listed, and optimized are:
Google Local- Bing Local
- Yahoo Local
- Superpage
- Yellowbook
- Brownbook
- Yelp
- Local pages
- Best of the Web Local
- Ask!
- Rateitall
- Localeze
- Get listed
- and many more….
So what are you waiting for, Google is not going to list your site for free (wait, YES THEY WILL). You just need to get out there, and get loco with your local search seo. If you need help getting started, or just some assistance in working your way through the deep water of SEO (local, organic, ppc) feel free to contact us. We are passionate about helping you succeed even if you are not a client of ours.
